Artificial Intelligence (AI) and Augmented Reality (AR) are two of the most transformative technologies of our era. They are revolutionizing industries, from gaming to retail, and even tourism. One of the most recent advancements in this field is Google’s Geospatial Creator, a tool that allows anyone to create world-scale AR experiences in minutes. This article will delve deeper into the intersection of these two technologies, exploring how they work together to create immersive experiences and the potential they hold for the future.
AI and AR: A Powerful Combination
AI and AR are both powerful technologies that have been researched for decades. AI is used in applications such as deep learning and data analysis, while AR devices fall into two categories: wearable and smartphone-based. When combined, these technologies can augment human intelligence in various ways, leading to the concept of intelligence augmentation.
Google’s Geospatial Creator: A Game Changer
Google’s Geospatial Creator, powered by ARCore and Photorealistic 3D Tiles from Google Maps Platform, is a prime example of this synergy. It enables developers and creators to easily visualize where in the real-world they want to place their digital content, similar to how Google Earth or Google Street View visualize the world. This tool also includes new capabilities, such as Rooftop anchors, to make it even easier to anchor virtual content with the 3D Tiles, saving developers and creators time and effort in the creation process.
Easily visualize, create, and publish augmented reality experiences with Geospatial Creator in Unity (left) and Adobe Aero (right)
With Geospatial Creator, developers and creators can now build on top of Photorealistic 3D Tiles from Google Maps Platform (left) which provide real time localization and real time augmentation (right)
The Future of AI and AR
The potential of AI and AR working together is vast. For instance, TAITO will launch SPACE INVADERS: World Defense, a game powered by ARCore and Geospatial Creator, to celebrate the 45 year anniversary of the original release. This game will combine AR and 3D gameplay to deliver a fully contextual and highly engaging immersive experience that connects multi-generations of players.
Retail giants like Gap and Mattel are also leveraging these technologies. They will transform the iconic Times Square Gap Store into an interactive Gap x Barbie experience powered by Geospatial Creator in Adobe Aero. Customers will see the store come to life with colors and shapes and be able to interact with Barbie and her friends modeling the new limited edition Gap x Barbie collection of clothing.
In the art world, Google Arts & Culture partnered with Global Street Art and three world-renowned artists to augment physical murals in London, Mexico City, and Los Angeles. The artists used Geospatial Creator in Adobe Aero to create the virtual experience, augmenting physical murals digitally in AR and bringing to life a deeper and richer story about the art pieces.
The Singapore Tourism Board has also embraced this technology. They partnered with Google’s Partner Innovation team to launch a preview of an immersive Singapore guided tour in their VisitSingapore app. This tour will help visitors discover the best local hawker food, uncover the city’s history through scenes from the past, and more.
Conclusion
In conclusion, the combination of AI and AR is revolutionizing how we interact with the world around us. With tools like Google’s Geospatial Creator, anyone can create world-scale AR experiences, transforming the world into a canvas, playground, gallery, and more.
Related Links
- Read about the new Geospatial Creator
- Get started with Geospatial Creator
- Visit our Geospatial Creator website